Builder & Operator

Delivering products, operations, and commercial systems that turn ambition into scale.

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"The secret formula is understanding the ingredients."

Every system is shaped by dynamics: where value concentrates, how incentives align, what drives behavior. Fundamentals first. Build second.

This is what makes transformation stick. Not just new tools or processes, but systems designed around how things actually work.

From reimagining Apple's global supply chain and driving adoption across global teams, to deploying AI in clinical systems and workflows in regulated healthcare environments, to scaling early-stage ventures.

The context changes. The discipline stays.

Core Expertise

01

Enterprise Systems & Operations

Led $B+ operations & system innovation across supply chain, manufacturing, and commercial functions. Drove adoption of new systems across global cross-functional teams in complex, regulated environments.

02

Platform & System Design

End-to-end product ownership from zero-to-one ventures to multi-stakeholder platforms. Turning ambiguity into shippable product.

03

GTM & Revenue Architecture

Pricing, segmentation, sales infrastructure. Built GTM systems across B2B SaaS, enterprise, and marketplace models.

04

Data Intelligence & AI

BI dashboards, analytics frameworks, AI/LLM-powered workflows. Translating data into decisions and automation.

Experience

2025–Present
PhoenixBridge
Founder & Principal Partner
Product, operations, and capital strategy partner for enterprise tech and health scale-ups. AI-native workflows, market positioning, and fundraising execution.
2026–Present
8allocate
Principal Partner, APAC
Expanded PhoenixBridge's delivery capacity through partnership with 8allocate — heading APAC growth and enterprise-scale AI transformation.
2023–2025
Heyva Health
Co-founder & CPO
Designed and built a B2B2C health ecosystem from zero, integrating clinical risk models, AI workflows, and multi-stakeholder coordination.
2019–2023
Apple
Product & Innovation Lead
Led $B-scale supply chain transformation, building ML-driven planning systems and launch operations across global manufacturing and commercial functions.
2016–2019
BRF Global
Commercial Strategy Associate
Established commercial intelligence systems and data infrastructure across APAC, EMEA, and LatAm.

Projects

Sector
Function

Global Supply Chain Allocation System Innovation

Applied AI/ML Data Analytics & BI Experience & Workflow Design Supply Chain Innovation & Optimization

System Innovation Lead, Apple · 2020–2023

The Challenge

As product lines grew more complex and manufacturing networks diversified, supply chain systems needed to become more adaptive: better demand prediction, faster supply remix, more responsive planning.

What I Did

  • Translated operational complexity into adaptive planning architecture — defining requirements for ML-based demand forecasting models, flexible supply allocation logic, and automated scenario generation
  • Led cross-functional architecture design workshops with engineering, operations, and supply chain teams
  • Defined and translated complex technical roadmaps into business impact KPIs for feature prioritization, global team alignment, and senior leadership visibility
$B+
Multi-phase system transformation successfully deployed
6
Hero product lines supported globally with improved planning velocity

Product Launch & Lifecycle Management

Data Analytics & BI Product & Revenue Strategy

Product Owner, Apple · 2019–2022

The Challenge

Managing multiple product lines through their full lifecycle — launch, in-life allocation, peak events, and end-of-life wind-down — required precise supply-demand decisions at every stage, with compressed timelines and multiple cross-functional teams to align across commercial, supply chain, and operations.

What I Did

  • Owned end-to-end product launch planning as product owner: defined allocation strategy, led supply-demand management (SDM), and coordinated cross-functional execution across commercial, supply chain, and operations teams
  • Managed full product lifecycle — from pre-launch demand planning through in-life channel allocation and inventory rebalancing to end-of-life wind-down; adapted decisions in real time as market signals shifted
  • Built tooling and model-driven decision frameworks to bridge data synchronisation gaps and accelerate decision cycles across launch windows and peak events; drove cross-functional alignment to maintain SLA under demand volatility
4
Multi-series Apple Watch launches delivered end-to-end
Multi-$B
Product revenue managed through full lifecycle

COVID-19 Supply Chain Contingency Management

Supply Chain Innovation & Optimization Operational Resilience

Product Owner, Apple · 2020

The Challenge

COVID-19 brought extreme uncertainty, severely limiting data visibility across the global supply chain — blocked stock, unpredictable ETAs, and ongoing production disruptions. Rapid, effective decisions were needed despite incomplete information and rapidly shifting constraints.

What I Did

  • Applied deep expertise in product, supply chain, and operations fundamentals to gather critical information from fragmented sources and build relevant scenarios under high-pressure, time-sensitive conditions
  • Led cross-functional task force to synthesize actionable contingency plans and define practical response options
  • Managed crisis response and escalation for the most critical channels and product lines, prioritizing actions for maximum business impact
48-hour
Scenario turnarounds maintained product availability
Double-digit %
Growth sustained in key product lines

OEM Transition & Digital-Physical Supply Chain Bridge

Cloud & Platform Systems Experience & Workflow Design Supply Chain Innovation & Optimization

Product Owner, Apple · 2020–2021

The Challenge

Onboarding and transitioning to new OEM partners required bridging physical supply chain changes (manufacturing locations, processes, capacity) with digital system changes (data formats, integration points, visibility). Vendor management and data synchronization needed to happen seamlessly to avoid production disruptions.

What I Did

  • Designed supply planning logic for seamless transition and business continuity at SKU-level
  • Built monitoring and reconciliation tools to ensure data accuracy during transition
  • Coordinated phased rollout to minimize operational risk
4
Multi-country origin OEM transitions

Maritime SaaS Growth Infrastructure

Applied AI/LLM Experience & Workflow Design Product & Revenue Strategy Capital Strategy

Venture Partner & Advisor, FrontM · 2025

The Challenge

Complex product mix created confusion for clients and investors. Needed to redefine product architecture, clarify ICP segmentation, and build scalable sales infrastructure to support growth and fundraise.

What I Did

  • Repositioned product mix into clear SaaS and PaaS offerings with refined ICPs
  • Redesigned sales stack (pitch deck, website UX, pipeline CRM) for scalable inbound acquisition, leveraging AI tools for rapid prototyping and visualisation
  • Synthesized growth narrative for CLN & Series A fundraise — investor targeting and pipeline ops
80%
Time saved in UIUX framework origination
$1M to $7M
ARR growth trajectory established
$1.2M
CLN round closed; Series A kicked off

B2B SaaS AI-Powered Outbound System

Applied AI/LLM Data Analytics & BI Product & Revenue Strategy

Venture Partner & Advisor, TUSS.io · 2025

The Challenge

Low outbound response rates and inefficient sales targeting. Needed AI/LLM-powered workflows and data-backed segmentation to improve outbound effectiveness and identify high-intent prospects.

What I Did

  • Mapped outbound performance gaps — targeting and messaging misalignment
  • Architected AI/LLM-powered workflows for personalized messaging
  • Built data-backed segmentation model to identify high-intent accounts
  • Designed A/B testing framework for continuous optimization
>300%
Outbound response rate improvement

AI-Assisted Diabetes Clinic Workflow

Applied AI/LLM Clinical Workflow Design Experience & Workflow Design Product & Revenue Strategy

AI Clinical Workflow Consultant, Diabetes Pod India · 2026–Present

The Challenge

A Maharashtra hospital group aiming to digitise their diabetes specialist clinic ran on variable, paper-based assistant-doctor workflows — inconsistent care quality, no staff attribution, no structured patient data, and no replicable operating model for expansion.

What I Did

  • Mapped end-to-end diabetes care operations and redesigned clinical workflow: nurse-primary intake, biometrics capture, AI-assisted triage gates and teleconsult prep with human authorisation and feedback loops
  • Authored MVP design spec — sourcing compatible, compliant devices and software; in-house build scoped to core data layer, clinical governance framework, staff attribution, and AI stack roadmap (cloud API → local ASR + queue-sync → fine-tuned local model)
  • Architected multilingual voice capture and structuring pipeline (ASR + LLM, Marathi/Hindi-first) as a phased rollout — each stage gated on proven tech reliability, functional benefit, and cost-efficiency
3-phase
AI stack: cloud → hybrid → fine-tuned local
In progress
Hub MVP: proven unit economics, replicable playbook, proprietary patient data

B2B2C Corporate Health Platform

Applied AI/LLM Cloud & Platform Systems Experience & Workflow Design Product & Revenue Strategy

Co-founder & CPO, Heyva Health · 2023–2025

The Challenge

Employers lacked visibility into workforce health, employees weren't engaged, and chronic disease costs kept rising — while providers, pharmacies, and nutritionists operated in silos. Fragmented corporate health system in Indonesia created opportunity for aggregator platform.

What I Did

  • Mapped Indonesia's fragmented corporate health ecosystem — identifying where value leaked and how stakeholder incentives misaligned
  • Designed aggregator platform architecture and partner economics — connecting employers, providers, pharmacies, and wellness partners
  • Developed chronic disease risk models for 17 conditions, leveraging behavioral and localized clinical insights
  • Built AI-enabled data synchronization to deliver personalized, actionable interventions across the ecosystem
Up to 48%
Health metrics improvement for participants
90 Days
Launch to commercial traction
10+
Institutional stakeholders onboarded

Commercial Intelligence Infrastructure

Data Analytics & BI Product & Revenue Strategy

Product & Commercial Strategy Associate, BRF Global · 2017–2019

The Challenge

Global food company lacked unified commercial intelligence to drive short-term revenue strategies. Sales, margin, and market data existed in silos across regions (APAC, EMEA, LatAm), making it impossible for leadership to make data-driven decisions on portfolio allocation and market penetration.

What I Did

  • Built commercial intelligence function from scratch
  • Mapped fragmented data across 3 regions and built unified data infrastructure
  • Created dynamic dashboards and insights for regional leadership teams
  • Developed analytics frameworks that directly influenced portfolio allocation decisions
  • Established data governance and reporting cadence for commercial planning
3 regions
Unified commercial visibility
>$1M/month
Revenue upside identified through insights

Asset-Light Product Ecosystem Expansion

Data Analytics & BI Product & Revenue Strategy Capital Strategy

Product & Commercial Strategy Associate, BRF Global · 2018–2019

The Challenge

The core frozen portfolio struggled with market penetration and profitability in regions with poor cold chain infrastructure, such as Africa. There was a need to diversify with a lead product that worked within distribution constraints and supported channel growth with better portfolio margins.

What I Did

  • Mapped distribution constraints in regions lacking cold chain infrastructure — identifying why existing portfolio couldn't penetrate
  • Designed product ecosystem strategy: shelf-stable lead product to open distribution channels for broader portfolio
  • Built asset-light commercial model using co-pack partnerships with zero fixed investment
  • Coordinated cross-functional build across sourcing, supply chain, and commercial teams
0
Fixed asset investment
3x
Higher gross margin than core portfolio
250%
Channel coverage improvement

How I Work

Project-Based

Defined scope. Clear deliverable. Embedded in your team for a focused engagement to design and build systems for product, operations, or capital acceleration.

Ongoing Advisory

Ongoing partnership. Continuous refinement. Productizing workflows and building proprietary intelligence, systems, and infrastructure for scalable outcomes.

Let's Talk.

Available for project-based and ongoing advisory engagements.